2027 Chevrolet Equinox Shopping Overview in Rice Lake, WI
Model Overview
A Closer Look at the 2027 Chevrolet Equinox
The 2027 Chevrolet Equinox brings together thoughtful design, intuitive technology, and everyday capability in a way that fits how people around Rice Lake, WI actually shop and drive. If you’re comparing compact SUVs for your family, commute, or weekend errands, this refreshed Equinox deserves a close look. It centers your daily routine around a standard 11.3-inch diagonal infotainment touchscreen, pairs an efficient 1.5L Turbo engine with a confident Drive Mode Selector, and offers available all-wheel drive for added traction when you want it. With over 15 standard safety and driver assistance features, versatile cargo space, and trim levels that speak to differing styles—from refined to athletic to adventure-ready—the Equinox makes the online research and test drive short list for many shoppers in Barron County. At Don Johnson Motors Chevrolet in Rice Lake, we help you move from research to the right match with transparent guidance, local insight, and a no-pressure experience.
On the Road
Performance & Capability for Every Mile
The 2027 Chevrolet Equinox is engineered to make each drive feel composed and responsive. The standard 1.5L Turbo delivers the kind of balanced performance that handles daily commuting and weekend getaways with ease. The Drive Mode Selector lets you adapt to changing road conditions, and available all-wheel drive adds traction when you want extra confidence. With up to 1,500 lbs. of towing capability, the Equinox can also help with small trailer or gear-hauling duties. It’s the kind of capability that fits Rice Lake routines—commutes on US 53, school drop-offs, and quick runs to the cabin—with the quiet assurance you expect from a well-sorted compact SUV.
Engine:
1.5L Turbo I-4
Power:
175 hp
Torque:
203 lb.-ft.
Towing:
Up to 1,500 lbs.
Inside the Cabin
Interior Comfort & Technology
- Touchscreen: Standard 11.3-inch diagonal infotainment display
- Smartphone integration: Apple CarPlay® and Android Auto™ compatibility
- Voice-first platform: Google built-in for navigation, apps, and voice assistance
- Wireless convenience: Available wireless phone charging
- Premium seating: ACTIV trim with Evotex and sueded microfiber seating surfaces
- Spo rty details: RS flat-bottom steering wheel and black exterior accents
- Cargo solutions: Versatile cargo area with practical storage options
Inside the 2027 Equinox, the cabin is thoughtfully organized to keep what you need within easy reach. The standard 11.3-inch diagonal infotainment touchscreen brings your maps, media, and messages together in a clean, responsive interface. Google built-in adds useful voice control for everyday tasks, while Apple CarPlay® and Android Auto™ compatibility keep your phone’s best features right on-screen. Available wireless charging clears clutter, and the cabin feels refined whether you choose the refined LT, athletic RS, or adventure-forward ACTIV. With flexible cargo space and smart small-item storage, the Equinox makes errands and road trips feel easy and composed.
Driver Confidence
Safety & Driver Assist Features
- Chevy Safety Assist: A package of six advanced standard features
- Automatic Emergency Braking: Standard forward braking support
- Front Pedestrian Braking: Standard pedestrian detection and braking
- Lane Keep Assist w/ Lane Departure Warning: Standard lane guidance
- Forward Collision Alert: Standard forward-distance warning
- Following Distance Indicator: Standard gap-time display
- IntelliBeam®: Standard auto high-beams
- HD Surround Vision: Available 360-degree camera system
- Rear Camera Mirror: Available enhanced rear visibility
- Rear Cross Traffic Braking: Available reversing assistance
- Side Bicyclist Alert: Available bicyclist detection
Every 2027 Chevrolet Equinox starts with over 15 standard safety and driver assistance features, anchored by Chevy Safety Assist. From Automatic Emergency Braking and Front Pedestrian Braking to Lane Keep Assist with Lane Departure Warning, these systems aim to support your awareness. IntelliBeam® automatically toggles your high beams, while available HD Surround Vision and a Rear Camera Mirror help you see more when parking in tight spots or backing out of a driveway. Side Bicyclist Alert and Rear Cross Traffic Braking provide additional confidence in busy areas. It’s the kind of safety-first approach that fits the pace of life around Rice Lake.
Trim Options
2027 Chevrolet Equinox Trim Levels
| Trim | Highlights |
|---|---|
| LT | 1.5L Turbo engine; Heated front seats and steering wheel; 11.3-inch diagonal infotainment touchscreen; Available HD Surround Vision |
| RS | Black mirrors, moldings, emblems and badging; Standard 19-inch and available 20-inch machined wheels; Flat-bottom steering wheel; Available two-tone Black roof |
| ACTIV | All-terrain tires; Uniquely-tuned suspension; Evotex and sueded microfiber seating surfaces; Available two-tone white roof |
We’ve Got You Covered
Why Buy from Don Johnson Motors Chevrolet in Rice Lake, WI
Choosing where to buy matters as much as what you buy. Our team at Don Johnson Motors Chevrolet in Rice Lake pairs local insight with a guest-first experience. We help you compare trims like LT, RS, and ACTIV in terms of your daily routes—whether that’s a commute along US 53, drop-offs around town, or frequent trips to nearby lakes. With online tools to apply for financing, value your trade, and request a test drive, your research moves smoothly toward the right Equinox. Count on our Certified Service team for ongoing care with GM Genuine Parts and ACDelco parts to keep your Equinox performing as it should.
- Local guidance: We match trims and features to Rice Lake driving habits
- Streamlined shopping: Online tools for financing, trade values, and test-drive requests
- Trusted service: Certified Service technicians and GM Genuine Parts & ACDelco parts
- Convenient access: Easy to reach from Barron, Cameron, and Chetek via US 53
- Community roots: Serving Wisconsin drivers for generations with a guest-first approach
Trade-In Tools
Value Your Trade with Don Johnson Motors Chevrolet
Turning your current vehicle into added value for a new 2027 Chevrolet Equinox is quick with our online tools. Use our “15 Second Trade Value” resource to see market data on similar vehicles today, then check “What’s My Buying Power” to align your trade and budget in minutes. These tools help you plan your purchase from home so your visit to our Rice Lake showroom is focused on seeing colors like Sterling Gray Metallic, Lakeshore Blue Metallic, Reef Blue Metallic, Radiant Red Tintcoat, or Polar White Tricoat in person—and driving the trim that fits your life best.
Start My Appraisal
Competitive Strengths
How the 2027 Chevrolet Equinox Stands Out
- Standard screen size: 11.3-inch diagonal display across the lineup
- Camera tech: Available HD Surround Vision and Rear Camera Mirror
- Safety suite: Over 15 standard features with Chevy Safety Assist
- Style choices: Distinct LT, RS, and ACTIV personalities
- Drive flexibility: Drive Mode Selector and available all-wheel drive
Against compact SUV competitors, the 2027 Equinox leads with a standard 11.3-inch diagonal infotainment touchscreen—larger than what many rivals make standard. The available HD Surround Vision and Rear Camera Mirror deliver high-end visibility features that some competitors either reserve for upper trims or skip altogether. Chevy Safety Assist and over 15 standard safety and driver assistance features provide broad coverage from day one, while Drive Mode Selector and available all-wheel drive help adjust to changing road conditions. Shoppers also appreciate how clearly the trims express different personalities: LT is polished and versatile, RS adds sporty presence with black accents and a flat-bottom steering wheel, and ACTIV leans into adventure with all-terrain tires and a uniquely tuned suspension. For Rice Lake drivers who want meaningful tech, real-world capability, and straightforward trim choices, the Equinox strikes a strong balance where others can feel either stripped in the base models or locked behind pricey upgrades.
Start Shopping
Next Steps for Your 2027 Chevrolet Equinox Search
Ready to zero in on your ideal 2027 Chevrolet Equinox? Browse our current inventory online, compare LT vs. RS vs. ACTIV, and request a personalized walkaround from our team. Schedule a test drive to get a feel for the 1.5L Turbo and the 11.3-inch infotainment system. Apply for financing online to streamline your visit, and use our trade-in tools to put your current vehicle’s value to work. If you have questions about available features like all-wheel drive, HD Surround Vision, or interior materials, contact us—we’ll share straightforward, local guidance so you can make a confident choice.
Local Support
Proudly Serving Rice Lake, WI Drivers
From school runs and work commutes to weekend getaways, daily life around Rice Lake asks a lot of your compact SUV. The 2027 Chevrolet Equinox meets that challenge with tech that simplifies your drive, safety features that inspire confidence, and trims that let you match your style and needs. Our team at Don Johnson Motors Chevrolet is here to make your research easy, your options clear, and your ownership experience satisfying. When you’re ready, we’ll help you find the right Equinox—set up just the way you want it—for the roads and routines you know best.
*Vehicle images and features shown are for illustration only and may vary by trim and option.
Thank you for reading the fine print! We try to provide the most accurate, up-to-date information regarding our vehicles and our services. However, occasionally we do make mistakes. In those instances, we reserve the right to correct our errors. (After all, nobody's perfect!) Before traveling across the country to visit us, please contact our team directly to verify all pricing and vehicle details. We want to ensure that your experience at Don Johnson Motors is exceptional!
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.
The Manufacturer's Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment. Dealer sets final price.